Stella Artois

The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city’s tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, (‘Hoorn’ in Dutch meaning ‘Horn’ in English, as is represented in the logo on the beer label). The name Artois was coupled to the brewery in 1708, when new owner Sebastian Artois achieved the title of master brewer. The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture.



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